Now, I'm sure I've probably made it abundantly clear by now, the foo Fighters are my favorite band. But I'm not just a fan because of their music, I'm a fan of the genius behind their marketing techniques. If an up and coming band were to ask me how they should go about marketing their latest release or promoting their tour, I would tell them to go check out every possible Social Media account held by the Foo Fighters. They use their sense of humor to produce promotional videos, release them via various Social Media outlets, and watch the fans go wild. The band released little snippets of songs from last year's release Wasting Light on Facebook and Twitter before the release of the album, and posted photos and videos from the studio while recording it. They personalize their Facebook posts to the cities that they visit while on tour, to bring the experience home to the fans. I think that debut of Wasting Light at number one on the Billboard charts only goes to prove that the band is doing something right. The are reaching out and making a connection with fans, and doing it the right way. The more artists that get on board with this style of marketing, the more I think we will see a resurgence in album sales, and perhaps a new breath of life in the music industry.
http://jsdsgn.com/foo-fighters-rocking-the-social-media-world/
http://www.daily49er.com/opinion/the-foo-fighters-set-a-good-example-for-other-mainstream-artists-1.2538867#.UGdiiUL4ufQ
