How many times a day do you check your Facebook? For many people, this answer is several times a day. Some people do it from their phone without even realizing it. It seems as though we all flock to Facebook to keep up with the lives of our family and friends, and now more than ever, we are using it to form a connection with celebrities. By simply clicking that little "Like" button, fans can feel as though they are in the inner circle of their favorite artists' lives. So it stands to reason that if you want to get information out to your fans, post it on your Facebook page. Does this same ring true for a company launching a new campaign? Absolutely. The world seemingly revolves around Facebook and other social media giants like Twitter, so it is wise to utilize a channel that reaches around the world and touches millions and millions of consumers.
Not so long ago, it seemed as though you never knew what was happing with an artist or band that you liked, then out of nowhere, they had a new album coming out and tour dates posted. Now, you know months in advance that they are writing, what studio they will record in, and who their producer will be, all thanks to social media. Hard rockers Sevendust provided all of this information prior to heading in to the studio to record their next release. They followed it up by posting videos of the happenings in the studio and to give little glimpses into the new tunes as they were being recorded. They posted the album cover along with the release date to their Facebook page, and will often post the day of a concert to let fans know where they can find a VIP ticket waiting for them. They have long held a reputation for being highly fan oriented, but Social Media have allowed them to expand on this reputation, and they are taking full advantage.
Another band making the most of the Social media world are up and comers Like A Storm. The trio of brothers from New Zealand have found a great deal of success opening for bands such as Creed and Alter Bridge, but have gained a loyal fan base by constantly staying in touch with their fans via social media, and giving the fans opportunities to vote for where they would like to see the band play, and help to plan the tour in some way with these votes. This approach to Facebook has help to develop and maintain a deep connection with fans who in turn share news of Like a storm with their friends and have helped the band to gain momentum as they make their push for their big break.
